John Bitove, Chair Priszm Brandz

October 15, 2003
John Bitove, Chair
Priszm Brandz
101 Exchange Ave.
Vaughan, ON L4K 5R6

Dear Mr. Bitove:
I am shocked to learn from my pals at People for the Ethical Treatment of Animals (PETA) that KFC has refused to take steps to eliminate some of the worst abuses suffered by the hundreds of millions of chickens who are killed for your restaurants in Canada, in the U.S., and overseas. If people knew how KFC treats chickens, they’d never eat another drumstick.
Please face the facts: KFC is torturing birds and then trying to pretend that there is nothing wrong with that. In the 21st century, we’re advanced enough to oppose all cruelty and injustice,whether the victims are animals or people.
I am asking that you direct KFC’s suppliers to stop breeding and drugging animals so that they become crippled under their own hefty bulk, that you ensure that KFC’s suppliers stop scalding birds to death, and that you adopt the other key improvements that PETA has recommended(see, which are all based on the work of members of your own apparently powerless and long-ignored “animal-welfare panel.”
What KFC does to 750 million chickens each year is not civilized or acceptable, and you can help change that. Cruelty is cruelty, and KFC is being cruel in the extreme.
I am calling for a boycott of all KFC restaurants until my friends at PETA tell me that you have agreed to be kinder in your practices.

Pamela Anderson