KELOWNA – June 13, 2016

Pamela Anderson has aligned with the hatch winery, to create her first vintage in the Pamela Anderson wine collection ‘CONTEMPT ‘ Brut Rose’. Details Design Inc. is thrilled to work as PR liaison in launching the series.

“Inspired by, French cinemas,

the dangerous fall

The unlucky turn –

drama, glamour,

Art, love, fashion,

...Contempt –

I wanted these wines

to convey a feeling

A message,

a warning

something romantic,

Real,

with a “pink” edge –

The artist – Connor Tingley

and wine maker –

Jason Parkes

share that edge,

The fine line –

Contempt ends,

Where love begins –

Forgiveness

Always a battle –

Wishing you

Love,

Pamela

Pamela Anderson is a Canadian actress, author and activist. She founded The Pamela Anderson Foundation, which supports organizations that fight for human, animal, and environmental rights (pamelaandersonfoundation.org). Currently writing her next book, The Sensual Vegan, Pam is fearless and bold. Adored by people around the world, she has found the balance between sexy and self-aware, one contemptuous sip at a time.

the hatch Winery, located on Boucherie Road in West Kelowna, is what happens when life and art, creativity and chemistry, inspiration and flow all come together. Known for their legendary wines and mediocre service, The Hatch is fresh thinking and a place where many forms of creative expression come together and are celebrated - edgy, delicious, art. In a glass. Made from grapes.

Pamela Anderson and The Hatch and DDI will be holding a Media launch at WEST OAK

4PM - Tuesday June 21st, 2016 - 1035 Mainland Street, Vancouver BC, Canada.

For more information or media inquiries please contact Dena Barabash at dena@detailsdesigninc.com RSVP attendance to info@detailsdesigninc.com