Coco de Mer 


Exclusive Photoshoot: “An Icon, in our Icons” 

Pamela Anderson modelling Coco de Mer’s Icons lingerie collection

Coco de Mer, the luxury lingerie and erotica fashion house, today releases its exclusive photo shoot featuring Pamela Anderson in their Icons lingerie collection, shot by Rankin. 

Pamela was appointed as Coco de Mer’s International Brand Ambassador in February and this is the second project for the international pairing. 

Designed in London to delight lovers everywhere and made from the finest fabrics, Coco de Mer's Icons lingerie embraces eroticism, elegance, playfulness and grace. Each timeless piece is luxurious, empowering and enticing, inspiring you to explore the limits of your erotic imagination. 

Persephone is inspired by The Queen of the Underworld’s fabled majesty, beauty and strength, with tactile silk and velvet strapping. 

Seraphine channels a subtle bondage aesthetic to lend classic lingerie shapes an erotic flourish and ignite temptation. Using British silk and corded French Leaver’s lace with gold hardware, playful ouvert detailing and choker necklines. 

Minerva is designed to empower your curves with criss cross strapping and stretch lace. The perfect weapon for seduction - you’ll feel immortal. 

Medusa channels the dark power of the Gorgon in bondage-inspired strapping and figure-sculpting sheer mesh. Highlighted with golden fastenings in the shape of the Coco de Mer seed, this collection exudes daring sensuality for day and night. 

Sylph is inspired by both the photography of Helmut Newton and Faerie folklore. Each piece uses sensual silk satin for an empowering, hedonistic bedroom look. 

Commenting, Lucy Litwack, CEO of Coco de Mer, said: “Pamela is the perfect Icon for our Icons range and the images shot by Rankin capture the graceful temptation of each Icons piece. This is our second shoot since Pamela became International Brand Ambassador to Coco de Mer and it is making for a really special partnership which is receiving some very positive feedback from our customers.” 

Pamela Anderson, said: “Coco de Mer’s designers have created such a tempting range which just embraces the elegance and playfulness that you expect from Coco de Mer. The Icons collection exudes that special seductiveness in such a luxurious fashion, you can’t help but feel empowered and beautiful. It was great to work again with Rankin who brings his own very distinctive style to the imagery for the Icons range.” 


Ashleigh Levison: +44 (020) 3119 2083 | @CocoDeMerUK | @cocodemeruk

UK Lingerie Awards Winner: 2016: Independent Retailer and Online Retailer, 

2015: Independent Retailer, 2014: Independent Retailer 

About Pamela

Pamela Anderson has a body of work that encompasses entertainment and activism. She is an international icon who uses her status to help make the world a better place.

Pamela proclaimed the Playboy Mansion was her university. She was exposed to everything important there. Intellectuals and artists – promoting a free thinking lifestyle that ignited her. Hefner says Pamela is the DNA of Playboy - and put her on the cover a record 14 times, including the magazine’s final cover January 2016.

Pamela’s 1st television role was playing Lisa, the Tool Time Girl on ABC’s hit sitcom “Home Improvement”. She became a global icon starring as "CJ" in the internationally successful series “Baywatch” and went on to star in and produce her own national/international television series as Val in “V.I.P.” Pamela makes a cameo appearance in the new Baywatch film starring The Rock and Zac Efron, out in May 2017.

Passions for art, love and activism

Her passion has always been art, love and activism, Pamela’s courage, compassion and empathy combined with her worldwide popularity, has made her a powerful voice for the planet, for the animals and for humanity. As a board member of PETA she was and is instrumental in many successful campaigns.

She chair’s the board of directors of The Sea Shepherd Conservation Society which helps to further her mission to maintain the biodiversity of the ocean. She is on the Russian council of IFAW (International Fund for Animal Welfare) and has spoken on its behalf at both Capitol Hill and the Kremlin.

She joins forces with her friend and mentor, Dame Vivienne Westwood as often as possible, supporting Climate Revolution - defending culture and the human experience along with environmental rights and awareness. She supports The Courage Foundation which defends whistle blowers - Ed Snowden, Chelsea Manning and Julian Assange. She has been a distinguished speaker at both Oxford and Cambridge in regards to activism and making love.

She promotes freedom of information, education and Justice for the vulnerable, for all living beings on the Planet - exposing the hardships of women and children in difficult surroundings. She has visited a number of refugee camps around the world and also visited and supported orphanages in both Haiti and Russia.

She has supported the National Domestic Violence Hotline for many years while The Pamela Anderson Foundation (, boldly supports organizations and individuals that stand on the front lines, risking their lives in the protection of human, animal, and environmental rights - including lending her voice and the foundation's support to Polaris - fighting international human trafficking.

On Learning and creating

Anderson is committed to all her causes and applies everything she learns to everything she does. She is an advocate for women and children and has been speaking out about the dangers of desensitization. She encourages empathy - she believes how we are taught to treat animals as children- can be an indicator of how we will treat people as adults. A need for early education.

She is calling for a Sensual Revolution while writing her book “The Sensual Revolution” with Rabbi Shmuley Boteach. Her hobby is writing and illustrating erotic short stories and poetry, having passionately written for many years. She is also designing a line of glamorous Eco Fur coats in Russia.

On Family and home

She is the mother to two boys, an avid art collector and friend to the art community. Her sons Brandon Lee (20) an Actor, and Dylan Lee (19) a Musician independently study and pursue their dreams while also are blessed to be traveling the world modelling and meeting up with Mom in interesting places around the world. Europe and Canada is where she is spending most of her time as of late - renting out her beachfront home in Malibu so that she can dedicated her time and resources full time to the causes she believes in around the world. 

About Coco de Mer

Luxurious, enticing and empowering, Coco de Mer is where you explore the exhilarating limits of your erotic imagination. Online and in its exclusive London boutique, the team at Coco de Mer collect and curate only the finest lingerie and erotica to inspire exploration, excitement and enjoyment. 

Founded in 2001, Coco de Mer’s name was gathered from an exotic plant whose seed bears a striking resemblance to the intimate female form. The eroticism of the precious coco de mer perfectly encapsulates its free-thinking ideology, and inspires exploration of erotica, sensuality and fashion. 

Make your own discoveries, explore your deepest desires and embrace the complexity of sexual pleasure with the assistance of its knowledgeable team. Coco de Mer is where the delicious combination of sensuality, fashion and erotica come together to form a decadently heady mix. 

Coco de Mer believes that sex is a beautiful experience, and as purveyors of sensuality it both creates and curates irresistible objects and experiences to celebrate mutual pleasure and individual satisfaction. 

The next beautifully enthralling moment is always waiting to happen - the ultimate erotic experience of your life is yet to come. Surrender to your desires, and allow Coco de Mer to lead you into temptation. 

About Rankin

Rankin is a British photographer, publisher, film director and humanitarian. With a portfolio ranging from portraiture to documentary, he has shot The Rolling Stones, David Bowie, Kate Moss, Tony Blair, and The Queen to name only a few. Having co-founded the magazine Dazed & Confused, he has remained a prevalent force in publishing and has over 42 photography books to his name. He continues to direct commercials and music videos for some of the biggest artists and brands, as well as directing and producing numerous documentaries and dramas. | @rankinphoto |