Dear Ms Prada,
I have long admired your creativity – and Prada’s timeless nylon bag – but I was disappointed to learn that instead of going fur-free, Prada has chosen merely to reduce the amount of animal pelts that it sells.
A “gradual” reduction is no consolation to animals who are languishing inside tiny cages on fur farms and being anally electrocuted and skinned alive for their fur right now. Please, I urge you to drop fur immediately.
“Humane fur” is like “merciful murder”: It doesn’t exist. Even in countries that participate in the fur industry’s Origin Assured program – which claims that animals are treated “humanely” before they’re slaughtered – investigations by PETA and other animal-protection groups have repeatedly shown that cruelty is rampant, as you can see in this brief video.
Consumers know that there’s “kind” way to kill animals for their fur, and leaders in the fashion industry have taken notice – including Burberry, Giorgio Armani, Versace, Gucci, Michael Kors, Ralph Lauren, Stella McCartney, and many others that have banned fur.
Thank you for your consideration.