Intimately Magazine Interview

-It will be a year since you entered a new decade. We see a Pamela who is secure, active and renewed. How are you feeling in this moment?
 
I don’t believe in counting years,
obsessing on someone’s age—but it seems we are collectively distracted by such meaningless issues- when so much in the world is at stake-
Life keeps moving- We are constantly learning and changing –
This is how we stay young- remain curious-
The more years we have, the more opportunities-
but I fear young people are stuck in a holding pattern, subjected to propaganda to numb their brains on purpose-
keep everyone busy on instagram, snapchat and video games and you can’t be a rebel- you can’t cause problems- too busy doing NOTHING!
Fight Back!
And Love is the ultimate to fight for- it keeps us Alive – and in this very heavily sedated period-
There seems no need to chase, to learn the art of seduction or chivalry—and this is what keeps your heart beating or singing—Love and all it’s complexities, nuances that maturity doesn’t help with- we are all the same-
We are babies in love-
 
-How do you think you’ve evolved as a person up to now?
 
I’ve always felt the same- I have a big imagination I think-
When I was 5-
I wanted to dig my way to China – I had a secret spot where I was actually digging – and my mother’s spoons always went missing- I used to fly (in my imagination or dreams)to my friends homes who had lots food in the fridge and toys in their closets—and I would play and eat all I could -
 
I wanted to help animals and people too-
I knew I was going to live a wild life—
that I just needed to hold on and venture out alone- I am a loner- I’m very alone, even when I am next to people-
I take big risks and go on grand adventures—
I’m on one right now— in the South of France-
I don’t know what I’m doing, or how I got here – or what will happen tomorrow- it’s not important-
I live for today

-Is there anything you would change about how you’ve lived your life?
 
I cant help how I live-
And to be honest I don’t remember most of it— I’m too busy living today—I’m not a big story teller- and I meet people 2 and 3 times before I remember them-
Of course my Children are my pride and Joy—I’m so proud of them- and their wildness and their imagination and abilities to make music, and create – and they aren’t afraid to love—this is the most exciting part-
The rest of my life is just crazy life- doing my best, my part.. my art, trying to help where I can- and do what makes sense to me—I realize it may not make sense to others-
that’s fine with me-
 
-You’re the woman with the most Playboy covers ever. For you, that was about more than just fun and wild living. You’ve said that it gave you the freedom you needed. What is freedom for you? How has it saved you?
 
Playboy was my university I learned everything important there—
I met artists, and activists and forward thinking people- they opened up my world—I took my power back this way— I was slightly traumatized as a child- and
I was always a bit of a creature—my nick name was “PUMA”..
And some now call me “little bird”..
I think I have cat-like thoughts –
I am free in my fantasies…
But, in love I am a slave-

-There’s obviously a wide disparity among some of the figures you’ve referenced. Why are all of them important to you?
 
I am interested in interesting people – and I also like to be around other worlds—
now I come home to soccer and discipline- It is very new for me- but I’m fascinated -
I’m blessed to be able to leave the rest of my work outside my relationship and home— I don’t need to share all of my adventures or quests- and,
I don’t need to spend my life explaining—
I’d rather hear about someone else’s day-
learn a new language-
I can rest at home and stop thinking.. or worrying-
I feel safe-
I’ve created a life that I think I could only dream up –
and it all hangs by a thread-
 
-When you look back now at the 90’s, how do you remember them? Was it your golden age, or is the golden age still to come?
 
I don’t know- golden is golden- I’m living my best life now, then and hopefully in the future-
We will have to see-
 
-You were quoted as saying “When I hear about countries closing their borders instead of opening their arms sometimes I wonder what’s happening to humanity.”
 
It’s insanity the selfishness
 
-It reminds me of Einstein’s quote: “I love humanity but I hate humans.”
Do you agree with that sentiment?

 
I think we need to learn all we can from each other-
nobody is perfect- especially humans-
Happiness is living your passion- it takes strength and effort—humans can be lazy and uninteresting- We have to push each other to grow—our friends, our neighbors and in our relationships—I’m definitely a “pusher” – but
I know when to back off too and let things happen- let go.
 
-I want to read you a bit of the famous Walt Whitman poem, Song of Myself:
“A child said, what is the grass? How could I answer the child? …I guess the grass is itself a child, the produced babe of the vegetation. Or I guess it is a uniform hieroglyphic, and it means, Sprouting alike in broad zones and narrow zones. Growing among black folks as among white, Kanuck, Tuckahoe, Congressman, Cuff, I give them the same, I receive them the same” What do you have in common with humanists like Whitman? How can we turn literature into action?

 
I’m sure I’ve read all of Whitman, This is what we need to do- read, read, read-
Put poetry in our minds, hearts and souls
This will save the world-
 
-Where do you think you can trace the origins of your activism? And your veganism?
 
Empathy, fairy-tales, mythology – Carl Jung—reading, art, growing up in the forest on an island surrounded by beauty,nature, animals and then sprinkled with fun sparkly women—
My mom – she is a force- she never stops and also has been madly in love since she was 16(a waitress) with my father (who is a poet and chimney sweep) and still together –when my dad hung a dead deer in the back yard after hunting with friends—I realized where meat came from—I was so upset- my dad never hunted again—children are great teachers- I explained to him how horrible it was in children’s terms and he never thought of it like that before- and never hunted again.
 
-What projects are you working on most actively now?
 
My life is performance art- this is what David LaChapelle tells me—
But as for Film
David will direct a film starring Sergei Polunin and I
They are still working on the script-
and in the mean time I’m shooting a funny french film in August with Philippe Lacheau- I’m excited to perform in French -
And the Werner Herzog project is a work in progress too
 
I’m very active with my foundation working with The Courage Foundation supporting Julian Assange and The Sea Shepherd Conservation Society, PETA, and HelpRefugeesUK, Cool Earth
 
-How was working with James Cameron for “The Game Changers”?
 
I was the first investor and believer in this film – then James Cameron came along and said this might be ‘the most important film of his career’ – and brought a lot more credibility and money to the project-
It is being well received at film festivals  - It’s an important topic Veganism- for men – busting the myth that men need to eat meat- Meat causes impotency and  a vegan diet is progressive and healthy - The strongest men in the world are vegan— So many athletes are recognizing this- almost like a secret weapon—but word is spreading- and that’s a great thing for animals, humans and the planet-
 
My foundation also produced a film with Naomi Klein about climate change--
 
-“Activism is sexy,” you said not long ago. Does everything have a sexy side? What does that word mean for you?
 
Sexy = compassion – Living romantically means being engaged in the world- To feel everything – to not turn away – to commit yourself to the world and be inspired and help when it struggles—it’s a metaphor for love--
 
-Speaking of activism… we know what you think about bullfighting in Spain. So what would you say to the bullfighter who tells you that they are the ones who really love animals the most?
 
I think it is very cruel- and unnecessary- such a sad way to be entertained- I’ve learned so much about it- it’s heartbreaking what the bulls are put through so that the Matador can put on a pretty outfit and call it Art or culture?—something’s are better left in the past-
 
-You came to Europe just after Trump’s victory. Was that a coincidence?

Just good luck
 
-What do you like especially about France?
 
I always knew I’d be living in The South of France at this time in my life- and here I am – I fell in love with France while shooting for Playboy and never wanted to leave—My boys love visiting me here and think it’s funny that I speak French –I’m learning all I can- and my kids love that I am brave and are inspired by my fearlessness -
 
-According one of your posts about UK, France and USA a year ago, (“makes this the opportune time to discuss politics romantically”), do you think politics can always be discussing romantically?
 
A romantic struggle yes-
 
-You’ve been working hard with Sea Shepherd. Given the latest news about the huge plastic island in the Pacific (three times the size of Spain!), how do you fight against such terrible things?
 
Try to stop using plastic- it never goes a way—
Once you learn something you must put it into action—we all are responsible for every choice we can make- we need to switch to green energy, walk and ride bicycles more—simple things that are helpful—if we all do something- it makes a big difference—don’t give up- you are an activist if you do the simplest things like pick up garbage—or read- or visit museums- Intellectuals unite-
 
-Aside from activism, you’ve also been spending time painting. Where did your artistic side come from?
 
I’ve always loved Art, but never believed I could draw or paint—my brother Gerry is an amazing artist and my neice Kylie – wow—so much talent in the world  -
I just want to be brave and attempt all things—I also like blowing glass and welding – I love heat, fire, charcoal- I love writing most of all and am very inspired by Anais Nin and Frida Khalo
 
-Up to now, we’ve only seen two of your drawings on Instagram. Will we see more?
 
When I make more I will share them-
 
-On April 24, you and Rabbi Shmuley Boteach will publish your new book, Lust for Love: Rekindling Intimacy and Passion in Your Relationship.
 
I don’t like a gimmick title to sell books- I preferred my Title The Sensual Revolution
This book is not just about sex. And I don’t want it mistaken for a cheesy self help book-
I think this it is an important book.
We make observations in simple terms and give our impressions.
And Shmuley has some great inspiring solutions. His ideas are quite racey even for me-
I’m searching too I want the same things.
Maybe I’m addicted to love, romance.
I have no education in this field –
except life experience.
I’ve tasted blood
Maybe I’m sharing a unique perspective.
I came from a very romantic family –
and it’s deeply rooted in me to be engaged in the world and care about others.
 
-Why did you decide to write about this, and what can we expect to read?
 
I wanted to share my thoughts on the subject of love- I write a lot of short stories and live a romantic life- no matter who else is in it—
 
It takes courage to be open and vulnerable, to walk into unknown places. Allowing another person access to our inner world is intimidating. Often, we don’t even want to know what’s inside of us— especially when it comes to sexuality.We lack self‐awareness.We hide from ourselves, refusing to explore the dark impulses within...
We stay on the surface, splashing in the sunlit waters, too afraid to dive deep where the sunlight doesn’t reach. But that is where we need to go, and it takes courage to do it.
 
-In the book you invite people to start a new sexual revolution (60´s), this time including sensuality. In your opinion, how would you do this?
 
To ask people to trust-
To just make that choice is a revolution-
To become emotionally vulnerable to another, to share your insecurities, your dreams, your weaknesses, your fantasies requires faith that the other person will not abuse you or shatter the glass heart you have entrusted to their care. We keep so many things guarded because we’re afraid of getting hurt, but love drives out fear. If we want to live an erotic life and have a lasting relationship full of mystery, novelty, forbiddenness, even sinfulness- We need to be fearless.
When we are fearless, our life and our love expand, reaching into the depths and heights where the infinite dwells.
We need a sensual revolution.
 
-In addition to the book, you´ve created your own lingerie line “Pamela Loves Coco de Mer”. Could you tell us more about it and why did you choose this brand?
 
I love Coco de Mer—I’ve been a long time client- I love lingerie and sexy things—Coco de Mer is naughty enough for me—I like the edgy-ness – we need to push the boundries a bit to have fun- I’m just not a ‘victoria secret’ kind of girl.
 
-What advice would you give to people who are just starting out in show business or in the film industry?

I’m the worst to ask advice—I’m never calculated or ambitious—I did not pursue this life—it pursued me—maybe that’s the answer—but It’s a wild ride when you let life happen to you—to let go of control-
 
-You’ve said “I am just a little girl… learning all I can.” But you’ve already become a legend like Marilyn Monroe, Sophia Loren, Birigitte Bardot. How does that make you feel?
 
It’s all so hard to believe- so I just concentrating on trying to get through the day .

 

The book Lust for Love will be released on April 24 2018, pre-order click here

Good Morning Britain

Re Julian Assange

Julian would not want me to say this.
But I am deeply concerned about his health and well being.
This is torture.
I believe he is being killed slowly ... his human rights are being abused. .
And the UK must help

Julian is:
1)not allowed visitors
2)no telephone calls
3) journalists and the press cannot speak or get access to him
4) no internet

It’s very disturbing because this is due to pressure from the US.

If it wasn’t already clear to everyone, Julian Assange is a political hostage in the heart of London.

He has no freedom because the US is threatening to put him in prison for the rest of his life. He’s brave and principled and what is portrayed in the media is not true, I know him better than the people who write about him and they are on the wrong side of history.

The US attorney General says his arrest is a priority, no one should face life in prison for doing their job, which is advocating for everyone’s access to the truth about war crimes and corruption.

There is a lots of evidence that Julian is politically persecuted by the US and that the UK government has a duty to ensure that he is not exposed to that US persecution.

This has always been about the US case. The UK government has so far not recognised his asylum so that means that he has no protection from a US extradition.

All he cares about is the US extradition.

——

Re- a few questions I get asked -

What about breaking bail?
Julian already served all the time while in prison and house arrest before seeking asylum- (between 2010 and 2012) which count as time served. It’s now 2018! The bail issue is simply a technicality to keep the situation going. It is cruel and cynical. It is a blight on the UK and looks bad.

On the Swedish case?
: the investigation was dropped over a year ago and he had already been cleared plus was never charged in the first place.
Any suggestion the Swedish case could be reopened comes from a face saving effort by the prosecutor, and that suggestion has been criticised by the entire Swedish legal community in numerous op-Eds (no one has taken the side that it could be reopened) as an effort to mislead the public and save the prosecutor’s reputation.

——

I have a message for the Prime Minister Theresa May: woman to woman, this is a terrible situation that no one should be in, let alone a publisher for publishing the truth. Before something terrible happens to Julian-
the UK should come to an agreement to protect him from a US extradition, which is all he cares about.

—-

I want to appeal both to Ecuador, a brave country to protect Julian, but at same time urge them to continue protecting him and give back Internet.
And then,
at the same time, now that he is not charged with anything,
the UK should protect him from the US who now has Mike Pompeo (former CIA) as Secretary of State -
same one who said Wikileaks should be treated as "hostile non-state agency"..
People have to understand the US is after him and wants him in prison...
and UK doesn't want to confirm or deny there is an extradition request...

I think this video by Vivienne Westwood is very clear.

Please watch -

Self Discipline

IMG_4798.jpg

Any advice you have for relationships trying to survive in the digital age ?

Self Discipline !
Never put yourself in situations where the small embers of attraction to someone else will catch fire.
Don’t laugh off all those little erotic attractions you feel. These will either have to be suppressed or they’ll naturally grow.
If you’re flirting with other people, you’re diluting erotic desire for your spouse. This is especially true with online interaction. Don’t spend your time on your phone or computer when you should be focusing on your lover -
if you’re always holding a screen up to your face, you’re not paying attention to your lover.
This creates unhealthy jealousies. The next thing you know, your lover is checking your computer histories, stalking you on social media, trying to find any hint of infidelity.
My father once told me that suspicion within a relationship is self-fulfilling.
He said that “if you look hard enough for something, you will and it.” This can ruin a relationship.
So, put down the gadgets, stop flirting with others,
and put your erotic energy into your partner.

I love this song by HER .. youtube.com/watch?v=Uj9y5xkHZaU

Lust for Love will be released on April 24 2018, pre-order click here

Privacy/Zombie

IMG_4958.jpg

Not sure what strongest position Is - when it comes to social media.
And privacy
Banks, credit cards, mortgages, phones, TVs -
We are all under surveillance.
And zombies on phones.
It’s very sci-fi - under control - governments know the least. (Ignorant)
Such an embarrassment congress questioning Zuckerberg (who still blames Russia)
He’s a scared rat. .
None of us are free.

I feel mass hysteria looming -

youtube.com/watch?v=JI8AMRbqY6w

Brilliant but forgotten movie from the 80s about consumer zombies...
We need such sunglasses today for deconstructing ideology (to see behind the 'Russians', Cambridge Analytica, Facebook etc)

Are you familiar with Swedish cashless society? I think now it's 80% without cash, only bank cards, ID's are already hyperintegrated (your bank account, gym, everything is surveilled and connected)

Progressive?

youtube.com/watch?v=HjGkB_oWTe0

Probably the coolest zombie movie ever, with a nice final twist...
it's a feminist movie
in the best sense of that word...

Lust For Love - out April 24th

The most obvious first question is how did you two—a iconic sex symbol and a world renowned rabbi—form this unlikely collaboration and come to write a book about love and sex?

*We have mutual friends- My neighbors in Malibu are the Addelsons- We know each other as active parents- and they happened to share with their dear friend Rabbi Shmuley the fact that I was an incredible Mother— Shmuley was curious to know how my public and private image were polar opposites— he wanted to recognize the good things in me— and the conversation began there- He agreed with some friends of mine— that I might be the most famous unknown person in the world- I was going through a difficult time in my relationship and was ending a marriage. He had so much wisdom- He helped me a lot- in my case there was no way to save the destructive path I was on romantically and that marriage sadly ended- We both agreed we should write a book- then we decided it might be a crazy idea— we should attempt to write one together— I’m very proud of what we have done here— it covers a lot of bases— I wasn’t interested in revealing my personal struggles by exposing others—
but we found away to have the discussion in a way that inspires and protects the privacy of loved ones-
It’s more about love’s future and what that is now—
a study and observation-
and ways we might be able to make it better?

How did the differences in your lives, careers, and outlooks help make the book better?

We come from very different places—but I love art and that includes the art of religion , faith, mythology and poetry- so there are many similarities in the way our minds work- and how faith plays a vital role in both of our lives.
You didn’t always agree on every idea put forth by the book. How did the nuts and bolts of the collaboration work? this is what makes it so interesting—
We all have a different opinion when it comes to love especially and what we as a society and in history we are told what love is— now it seems to be based on pornography and both of us agree that is not what love looks like- but it is a good conversation starter —

Why do so many marriages and long-term partnerships become sexless and platonic?

Lack of imagination or taking your partner for granted— a lost art- chivalry, the dance— it must remain— my parents are great examples to me- and it’s just too easy now to swipe right or left and find multiple partners—
"Today, this kind of romance is so rare as to appear almost quaint. Some men are too afraid. They don’t want to pursue a woman because they don’t want to get hurt. Opening their heart, after all, takes bravery, and in the modern sexual marketplace, that kind of bravery is not rewarded. Other men have come to have their sensuality deadened or dulled by the easy availability of sex. Sexual consumerism has raised the risks for men of opening their hearts to women, but it has also drastically lowered the risks involved in seeking sex from women.
Many men have become stuck in this contradiction: they don’t have to risk much of anything to get sex, and they don’t have to convince women of their romantic interest in order to get it. In fact, the opposite is often true: some women give themselves over in every way to a man—even on the 1st date—to prove their worth to him. But it doesn’t work, because there’s no incentive to remain committed to her, no choosing, no special-ness, no loyalty. She doesn’t need to inspire him, she needs only to sleep with him.
She has offered him nothing to make him better, and he manages to go through the motions of romantic attraction without being enriched by it. She has sacrifice her feminine power by giving it away and letting it be consumed by uncontrolled masculine energy. In this way, neither men nor women stand to benefit from the civilizing effect of romantic courtship.”

What elements of our lives in the twenty-first century contribute most to this loss of passion and intimacy in our relationships?

the computer really is a culprit in removing intimacy, the telephone, the the cell phone-social media— Video games -why settle for someone in your neighborhood- when you can meet people anywhere - and change partners often- it has taught people to lie and lead empty lives—
I cannot have detached sex- it is boring-
Anais Nin had some great quotes on this subject regarding the telephone- and her worries for intimacy—
we explore a lot of this in the book -

The book comes down pretty hard on pornography and the vulgarization of sex. These seem ubiquitous in our media and internet age. Why and how can we combat them?

This is up to the individual —I can only tell you my opinion- Shmuley too- we don’t agree where the line should b drawn-
and you don’t have to agree with us—
we just want people to remember each other— our living,
breathing companions- and if pornography is replacing sex with your partner— it might be an addiction to be addressed- it’s numbing and a bit lazy-
just to masturbate all day to strangers- when you have a human being in your life- that needs the layers peeled back and recognized-
accepted and fought for- this is where the good sex is— the blissful moments- that can only be experienced within love and commitment.

You call for a sensual revolution to replace the sexual revolution the began in the 1960s. Was the sexual revolution a failures?

The sexual revolution gave us a lot of great freedoms and a new way to experience relationships-
but it gave us really bad sex in my opinion - I have a lot of friends from this time that said Free Love just made them lonely -
Bad sex- an emptiness.. that left a lot of people lonely

What do you mean by a sensual revolution? Is it just about the bedroom?

Be engaged in the world -
live romantically-
the romantic struggle- free the world by education, conversation-and making love. going to museums.. draw, paint, dance— the artists are the real freedom fighters— find the artist in yourself- and life with passion- empathy— and as you learn you evolve and change and your lover can only stay interested in person growing before their eyes—

The book talks about the erotic minds of females and males. Are they different? How do couples bridge the gap?

There are obvious differences - even our anatomy -
and then the subtle ones
I like to celebrate our differences-
I like to celebrate the things only women can do - like giving birth.
and our differences and even differences in societal beliefs. Strength, providers etc can be fun. And beautiful to play with.
they become puzzle pieces--

What are some ways that couples can reintroduce eroticism into their relationship?

Shmuley has the best advice— you must get the book- but this is not a self help book by any means- it is a conversation-it is just the beginning—
It is an endless conversation. I think it’s very timely to start talking about intimacy and what that looks like now. And how it might be in danger of extinction.
Pamela, given your celebrity, to the outside world it would seem like you could never lack love.

How did you find the bravery to speak out about your own need for passion and intimacy?

Again- little of this book is personal anecdotes— I was pressured into even revealing the small amounts I did— but obviously something propelled me into writing this book - I am just a girl with the same hopes and dreams as many. I believe in love.
I want it all.

You have two sons, Pamela, What message about love and intimacy would you hope to impart to them—and how do you do it on a day to day basis?

My boys are romantics —
and this is what I’m most proud of - it feels like success -
because you must be brave to be a good lover, a good citizen and good being on this planet— you must have empathy and use your talents and passion to make a difference— I have ultimate faith in my boys—they are beautiful inside and out-

What are some crucial elements to keeping love alive in a long term relationship?

« They say “familiarity breeds contempt.” We wouldn’t go that far.
But it’s actually worse in some ways.
At least contempt is an emotion! Familiarity doesn’t breed contempt. It breeds indifference. That’s the worst thing ever, to become sexually indifferent to your partner, even while you love them. Instead we have to learn to make our familiarity mean something. It should be knowledge of each other, an ability to love each other more expertly, not a blanket to smother everything exciting and sexy about our lives. »

You talk about the loss of feminine love ?

« This is what a man wants. He wants feminine love, to capture it and consume it, to be surrounded by it as he is encircled by a woman’s body when they make love. Instead, today we have the masculinization of love and women’s feminine in uence weakened in relationships. Life was much more romantic when women were more empowered—and relationships were a lot more passionate. »

The book will be released on April 24 2018, pre-order click here

Julian Assange is an advocate for justice and especially for Ecuador

He makes Ecuador look more forward thinking, transparent and cool.
Especially in the eyes of the youth.
And the ever growing activist culture.
And now -
in a bizarre ‘out of character’ weak move -
They have succumbed to bullying and pressures of the west?
I’m shocked. .
I had a lot more faith than this.
Please stay strong Ecuador-
We are relying on you to be the ones willing to stand up -
You may be small -
but mighty In the eyes of all of us who understand your bravery,
sacrifice,
and complicated history.
Any one with a brain supports Julian.
The ones who don’t, have fallen for propaganda .
And have been coerced by western pressures because of bruised big egos and knee jerk responses to the humiliation corrupt governments faced by being exposed.
The exposures have harmed no one (it’s what they’d like you to think- but it’s proven untrue) the only thing hurt is their pride-
These exposure are saving lives.
The USA doesn’t want their dirty laundry exposed.
But -
this in unacceptable and unfair.
God Forbid we understand the truth and can rewrite history.
So we can teach our children -
That which is true.

So pull the plug on Julian Assange?
When we need him the most.
This is immature nonsense.
And reveals something insane in politics. Who is in control?
Governments or the people?
One man sitting in a tiny room has changed the world.
Be inspired. Fight back. Freedom of speech must be protected.
Along with the rights of ALL. -

We are counting on Ecuador to do the right thing.
Please reconsider -

Pamela

Film Review: ‘The Game Changers’

“Vegan Badass” proclaims the T-shirt of one of the interview subjects in Louie Psihoyos’s flashy, pumped-up documentary “The Game Changers,” and perhaps that would have been a better title for it. 88 minutes of fast stats, slick science and celebrity testimony all aimed to debunk the “real men eat meat” mentality, it’s a sharp feat of PR for a lifestyle choice that already has momentum on its side, as studies point to a recent global rise in plant-based eating. “The Game Changers” isn’t here to preach to the wellness-culture choir, however. Headed by former UFC champion James Wilks, it sets out to convince the most stereotypically red-blooded carnivores that veganism is not just healthy and environmentally friendly, but actively macho, with a predominantly male ensemble of athletes and hardmen lined up to assert that it’s not just easy being green, but tough too.

It’s an unsubtle thesis, and the film pushes it in ruthlessly on-message fashion: Valuable points are made throughout, though by the time one of many talking-head doctors methodically demonstrates the benefits of a plant-based diet to a man’s erectile performance, some viewers may find themselves wishing “The Game Changers” would stop flexing and broaden its perspective a bit. Directed by Psihoyos with advertorial efficiency but less artfulness than his Oscar-winning environmental plea “The Cove,” this Sundance premiere presents few challenges to distributors with its on-trend topic and big-name endorsements: Arnold Schwarzenegger pops up on screen as a dietary evangelist, while it will probably remain the only film in history to feature executive producer credits for James Cameron and Pamela Anderson. Following some theatrical play, this would play particularly well as a special on an ESPN-style network.

If it’s Wilks’ constant narration, riddled with bullish investigative-journo phrasing (“I wanted to find out…”, “That led me to…”), that lends a televisual feel to the enterprise, he’s nothing if not enthusiastic company, hitting exactly the chipper, regular-guy tone the film as a whole means to strike. A retired MMA fighter turned elite military trainer, he turns to veganism after a career-stalling knee injury; research into the apparently vegetarian-dominated diets of Roman gladiators leads him to believe cutting all animal-based food from his diet will hasten his body’s recovery. When Wilks’ father Gary suffers a heart attack, his son persuades him to convert too.

Working from these personal causes, Wilks launches into a larger study of fellow sportspeople and physical high-fliers who have switched to veganism and reaped the benefits: Schwarzenegger, record-holding strongman Patrik Baboumian, cyclist and Olympic medalist Dotsie Bausch and rugged Australian conservationist Damien Mander are among those showing up to make what was once dismissed as a wispy hippie fad look very robust indeed. Their gung-ho testimonies are buttressed by a gaggle of doctors and scientists refuting the misconception of veganism as a low-protein diet and laying out its manifold benefits to the body — from lowered blood pressure and cancer risks to more specific sporting advantages unlikely to concern viewers who don’t plan to lift 700 pounds of iron any time soon.

Supported by swift, nifty graphics, the science part is bright and well-presented, if a bit repetitive; there’s little tension even between varying schools of plant-based eating in the film’s dissertation. More discussion of the comparative benefits of vegetarianism versus veganism, for example, might be of interest to the novices Wilks and Psihoyos are seeking to engage; it’s left to Bausch, meanwhile, to make the sensible point that changing one’s diet for the greener needn’t be an all-or-nothing proposition. A late interlude on the adverse environmental effects of livestock farming won’t be revelatory even to many steak-eaters in the audience, but if “The Game Changers” is out to chasten the most stubbornly vegetable-opposed, it has all its bases covered.

Ultimately, this is documentary advocacy of the fighting-fire-with-fire variety. Wilks calls out carnivorous corporations like McDonald’s for perpetuating the myth in their own marketing that meat makes you more of a man, while claiming that very line of argument for itself: Once we get to the comparative monitoring of multiple sportsmen’s nocturnal erections before and after dropping meat from the menu, it’s a wonder “The Game Changers” doesn’t come right out and say, “Veganism makes you hard, in more ways than one.” That’s implicit, and if a few more guys start eating their greens as a result, this blunt but belief-fueled film will have done its job.

Film Review: 'The Game Changers' www.variety.com/2018/film/reviews/the-game-changers-review-1202721601/

Reviewed at Berlin Film Festival (Culinary Cinema), Feb. 25, 2018. (Also in Sundance Film Festival — Doc Premieres.) Running time: 88 MINS.

PRODUCTION: (Documentary) A Refuel Prods. presentation in association with Oceanic Preservation Society, Diamond Docs. (International sales: Cinetic Media, New York City.) Producers: Joseph Pace, James Wilks. Executive producers: Rip Esselstyn, Niklas Adalberth, Cindy Landon, Solina Chau, Britt Selvitelle, Bob Greenberg, Sheryl Greenberg, Pamela Anderson, Brendan Brazier, Kyle Vogt, Tracy Vogt, Maria Wilhelm, James Cameron, Suzy Amis Cameron. Co-producers: Shannon Kornelson, Gina Papabeis. Co-executive producers: Mario Calbi, Tom Ljungberg, Dilesh Mehta, Josh Balk, Caroline Gabel, Mohannad Malas, Susan Vitka, Marco Borges.

CREW: Director: Louie Psihoyos. Writers: Mark Monrie, Joseph Pace. Camera (color): John Hunter Nolan, John Behrens. Editors: Dan Swietlik, Stephanie Mechura.

WITH: James Wilks, Arnold Schwarzenegger, Patrik Baboumian, Damien Mander, Dotsie Bausch, Morgan Mitchell, Rip Esselstyn, Kendrick Farris, Bryant Jennings, Lucious Smith, Gary Wilks.

www.gamechangersmovie.com